Who leads the program
Two perspectives. One system.
Maxim Tsalkin
12-week program for entrepreneurs stuck between "I know what to do" and "I keep doing things the old way." Strict selection. Weekly assignments. 81% won't make it to the end.
Apply for SelectionApply via Telegram bot · 3 minutes
Check yourself
You can come to CORE without a team, without much experience, without a finished product. You can't come without one thing: the desire to grow and the readiness to do the work every week.
CORE is not for everyone. We work with three types of entrepreneurs who need to stop spinning the wheel manually.
You're in operations twenty-four seven. Putting out fires, answering every message, carrying every step yourself. The business doesn't move without you. And you no longer remember what you started it all for.
"I built a business for freedom, and got a job with no days off."
From the outside, all is well. Clients keep coming, the team is in place, the money is there. But profit stands still. You feel the business can do more. Yet every attempt to grow hits the same ceiling.
"The money is there. The team is there. But the next level isn't."
Ten ideas a week, three started projects, none finished. Energy — plenty. Strategy — zero. Your team doesn't understand where you're all running.
"I don't need another project. I need focus."
Didn't quite see yourself? That's fine. The entry point isn't your stage — it's your readiness to work.
Your stage doesn't matter. Everything else gets picked up along the way — skill, team, product. Everything except one: the desire to grow and the discipline to follow through. Have that — we'll teach you the rest. Don't — and neither money, connections, nor a ready-made team will save you.
Stuck right now? Not a verdict. We look not at where you're stuck, but at whether you're ready to get out.
What you can pick up along the wayBut desire and discipline — those aren't handed out at the door.
Honest Conversation
And we're proud of it. CORE is not a webinar you can "listen to in the background." It's an intensive that demands work. Every week.
01
Not a recommendation — a commitment. No homework — no results. We make no exceptions.
02
Miss homework twice — you leave the program. It's not punishment. It's respect for those who do the work.
03
We don't take everyone. Application, interview, readiness assessment. If now isn't your time — we'll say so directly.
If this sounds too harsh — this program is not for you.
If you feel this is exactly what you need — keep reading.
Manifesto
"Why I do this for free and what I'll expel you for"
2 cohorts completed · 49 graduates
Participant self-assessment across two cohorts. Not promises — real data.
Before
4.3
↓After
8.7
+4.4
Systematization
Before
5.5
↓After
9.0
+3.5
Clarity
Before
6.2
↓After
9.2
+3.0
Confidence
Before
6.3
↓After
9.2
+2.9
Energy
Transitioned from individual practice to building a systematic project. The Superpower lesson was the most powerful. For the first time, I articulated my real value — and everything fell into place.
Found focus — instead of "I do everything," I chose a specific direction. Developed clear positioning. Stopped spreading thin — and it feels like freedom.
Structure appeared in my head — marketing and positioning became clearer. I use RPM planning every day. Finally understand how to connect my superpower with what I sell.
The program helped me realize I was on the right path — but walking toward the goal blindly. After the Evolution Map, I saw where my business really stands. Clarity — that's the one word for CORE.
Before the program, I took on everything and couldn't understand why results weren't growing. CORE taught me to choose one thing. The glass ceiling lesson — uncomfortable, but afterwards you see everything differently.
I came in with experience, thinking I knew it all. Half the material was familiar. But I implemented RPM and the org chart — and use them every day. Sometimes the value isn't in what's new, but in finally doing what you've known for years.
The expulsion rule — that's exactly what kept me sharp. When you know two misses mean you're out, you treat the program like real work, not a "course I'll get to later."
The Superpower lesson — a turning point. I spent 10 years building around "what the market wants." But I needed to build around what I'm actually strong at. That one thought is worth the entire program.
Homework isn't "take a quiz." Every week you implement something concrete. By the end, I didn't have a notebook — I had working tools: org chart, positioning, RPM task system.
Came in burned out. Didn't understand why I was continuing. Left feeling that business is exciting again. Realized my value and superpower. Sounds grandiose, but that's exactly what happened.
Org chart with role descriptions — the tool I'd been missing for years. Drew it up — and immediately saw where I was occupying three positions. Hired my first employee before the program ended.
The most valuable thing isn't the content. You can Google content. The most valuable thing is the format that doesn't let you quit. Weekly deadlines, trio breakdowns, expulsion for misses. 12 weeks of this discipline changes more than a year of reading books.
Insight of the week
"I stopped being the person everything passes through and became the one people follow. The business ran two weeks without me — and revenue didn't drop. Turns out, my environment was my ceiling."
Concept of the week
Leadership begins where you let go
Old model: hierarchy → control → execution. More control means less initiative. New model: vision → trust → co-creation. The leader is the team's tuning fork. People follow you as far as you lead yourself.
12 weeks · step by step
Each week — a new tool and a new level. Here's the full route from Point A to your Growth Code.
From the program lessons
Burnout is always a violation of your values. Always.
Lesson 1 · Inner Compass
Superpower is what feels normal to you, but magic to others.
Lesson 2 · Superpower
A fear-based goal breaks. A value-based goal — doesn't.
Lesson 3 · RPM
Your environment is your ceiling.
Lesson 10 · Leadership
Leadership begins where you let go.
Lesson 10 · Leadership
Without a skeleton, "10x" breaks you. With one — it's just new numbers.
Lesson 9 · Scale
Burnout is always a violation of your values. Always.
Lesson 1 · Inner Compass
Superpower is what feels normal to you, but magic to others.
Lesson 2 · Superpower
A fear-based goal breaks. A value-based goal — doesn't.
Lesson 3 · RPM
Your environment is your ceiling.
Lesson 10 · Leadership
Leadership begins where you let go.
Lesson 10 · Leadership
Without a skeleton, "10x" breaks you. With one — it's just new numbers.
Lesson 9 · Scale
12 weeks · 4 modules
Each module — specific tools and homework that you implement in your business that same week.
Define your Point A, discover your Superpower, and lay the foundation your system will stand on.
Implement RPM — results-based management. Create your personal task system and move from chaos to strategy.
Diagnostics via the Evolution Map. Build your org skeleton, a plan to reach the next level, and systematic marketing foundations.
Conscious leadership, retrospective, technology for setting "impossible goals." Assembling your Personal Growth Code.
Custom-built Telegram bot designed for the CORE format. Tracks your progress, sends reminders in your timezone, monitors homework submissions, delivers recordings and Zoom links. AI assistant answers questions about program materials. The infrastructure works silently — you just learn.
Format: weekly live Zoom sessions + Telegram group chat + homework via Google Forms. Every assignment is a concrete action in your business, not "read and think about it."
Two tracks
This program is not for "tourists." To stay — you must prove your value: either through results or through payment.
For those ready for intensity, discipline, and real growth.
The price is your discipline and results
If you just "listen" — you don't grow. The balance breaks, and we part ways.
Choose the results trackFor those who want the knowledge but aren't ready for the strict pace.
or $499 for 3 months (45% savings)
Invest money if you're not yet ready to invest time.
Choose self-paced trackBoth tracks go through the same button. After your application, we'll determine which format fits you now.
Why CORE
We work with large businesses and created this program with a long-term vision. It's in our interest for you to grow.
We're not interested in just "talking." It's profitable for us that you grow. Strong graduates become future partners and clients of our premium programs.
We invest in you now to gain strong partners for our premium programs in a year. Your growth is our future asset. Honest Win-Win.
Courses sell information. We sell a format that doesn't let you quit. You can Google information. Discipline and environment — you can't.
Prices — on the site. Terms — transparent. Expulsion rules — before the start. We hide nothing behind "leave your number, we'll call back."
Who leads the program
FAQ
Depends on the type of crisis. If your operations are on fire and you don't have 3-4 hours per week — put out the fire first. If the crisis is that you don't know where to go — that's exactly what we work with.
One miss — warning. Two misses — expulsion from the free track. No exceptions. If your lifestyle doesn't allow it — choose the paid self-paced track.
Three differences. First — strict selection and expulsion. Second — every assignment is implemented in your business that same week. Third — free track: we earn from your growth, not your wallet.
Session — 2 hours. Homework — 1-2 hours. Total 3-4 hours per week. But this isn't time "on top" — assignments replace chaotic work with systematic work. Most graduates say they spent less time on operations by mid-program.
If you know everything but still do everything yourself — knowledge hasn't helped. CORE gives not information, but a format that forces action. If your systematization is already 9-10/10 — not for you. If lower — welcome.
The "Apply for Selection" button leads to a Telegram bot. There — a 3-minute questionnaire. We read every application personally, assess readiness, and respond within 48 hours.
Sessions are held in the evenings (Moscow time) on Zoom. All sessions are recorded. Participants from different time zones watch recordings, but submit homework on time — no exceptions.
Technology inside the program
An AI powered by Tsalkin.ai works right inside the Telegram bot. Ask a question about any lesson with the /ask — and get an answer based on the program's methodology.
Cohort 3
When does it start?
Cohort 3 starts in July 2026. Selection is already underway. The earlier you apply — the better your chances for the free track.
How many spots?
Spots are limited. We take exactly as many as we can guide through the program with personal breakdowns. Selection isn't a formality.
How is it different?
The same 12-week structure, but the content adapts to the group. Each cohort has new emphases based on what participants bring.
Until Cohort 3 starts
Until July 28, 2026. Selection closes earlier once the group is full.
Cohort 3 starts July 2026. Spots are limited. The application takes 3 minutes. We'll respond within 48 hours.
Apply for SelectionApply via Telegram bot · Free